Privacy Policy
Effective Date: 07/01/2026
Artist Partners Pty Ltd (“Artist”, “we”, “us”, “our”) is committed to protecting the privacy and security of personal information. This Privacy Policy outlines how we manage personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Artist operates primarily as a provider of marketing measurement, analytics and technology enablement services to enterprise clients. In most engagements, Artist acts as a data processor on behalf of clients, who remain the data controllers of personal information.
1. Scope of This Policy
This Privacy Policy applies to:
Personal information collected directly by Artist (e.g. business contact details)
Personal information processed by Artist on behalf of clients in the course of providing services
Information collected through our website and business communications
This policy does not override client privacy policies, notices or contractual requirements where Artist processes data under client instruction.
2. Types of Personal Information We Handle
Artist may collect or process limited categories of personal information, including:
Business contact details (name, email address, phone number, organisation)
Professional information relevant to client engagements
Online identifiers and behavioural data where provided via client systems (e.g. analytics, CRM)
Artist does not knowingly collect sensitive information unless required and authorised under a specific engagement.
3. How Personal Information Is Collected
Personal information may be collected:
Directly from individuals (e.g. business enquiries, meetings, correspondence)
From client-owned systems and platforms (e.g. analytics, CRM, marketing platforms)
Through our website and digital communications
Artist does not independently solicit personal information from the general public for marketing analytics purposes.
4. Purpose of Collection and Use
Personal information is collected and used solely for:
Delivering contracted services to clients
Communicating with clients, partners and suppliers
Meeting legal, regulatory and contractual obligations
Artist does not use personal information for:
Unrelated secondary purposes
Data resale
Unauthorised profiling or direct marketing
5. Use and Disclosure of Personal Information
- Artist uses and discloses personal information only:
- In accordance with client instructions
- For the purposes agreed in contractual arrangements
- Where required by law
- Personal information is not disclosed to third parties except where necessary to deliver services and approved by the client.
6. Direct Marketing
- Artist does not use client or end-customer personal information for direct marketing purposes. Any direct marketing conducted by Artist relates only to Artist’s own business contacts and complies with applicable laws.
7. Data Storage and Security
Artist implements reasonable and appropriate technical and organisational safeguards to protect personal information, including:
Role-based access controls
Least-privilege access principles
Secure authentication and logging
Encryption where appropriate
Use of client-approved or client-controlled platforms wherever possible
Access to personal information is limited to authorised personnel only.
8. Data Retention and Destruction
Personal information is retained only for as long as necessary to fulfil its intended purpose or contractual obligations. Upon completion of services, personal information is:
Returned to the client, or
Securely deleted or de-identified in accordance with client requirements and applicable law
9. Data Quality and Accuracy
Artist takes reasonable steps to ensure personal information processed is accurate, complete and relevant to its intended use. Data validation and quality checks form part of service delivery and governance processes.
10. Access and Correction
Individuals seeking access to or correction of personal information processed by Artist on behalf of a client should contact the relevant client directly.
For personal information held by Artist in its own capacity, individuals may request access or correction by contacting us using the details below.
11. Cross-Border Disclosure
Artist does not disclose personal information overseas unless:
Approved by the client, and
Appropriate contractual and security safeguards are in place
Where offshore resources are engaged, access is controlled and limited in accordance with client requirements.
12. Privacy Impact Assessments
Where required, Artist supports Privacy Impact Assessments (PIAs) by providing information on data flows, processing activities and safeguards. PIAs are typically led by the client as data controller.
13. Data Breaches
Artist maintains incident management and response procedures. In the event of a suspected or actual data breach, Artist will:
Act promptly to contain and investigate the incident
Notify affected clients in accordance with contractual and legal obligations
Cooperate with client-led regulatory or notification processes
14. Complaints
If you believe Artist has breached this Privacy Policy or applicable privacy laws, you may contact us using the details below. We will investigate and respond within a reasonable timeframe.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us at:
Artist Partners
Email: nick@artist.partners
